Services

Pricing Plans

Copywriting Essentials Deliverables

• Competitor analysis report with recommendations/insights

• Up to 5 pages of website copy (Home, About Us, Services, Contact, etc.)

• SEO keyword integration in all primary pages

• Content strategy outline and recommendations

• Basic content design for website pages (text formatting, headings, and subheadings); low-fidelity wireframes

UX Writing Deliverables

Brand Enhancement Deliverables

• UX audit report with recommendations for text improvements

• UX writing for up to 3 key user flows (e.g., onboarding, checkout process)

• Microcopy optimization across the platform/app (up to 10 elements)

• User testing report and iteration summary

• Brand Strategy Development:

  • Conducting a thorough brand audit to assess current brand positioning, strengths, and opportunities.

  • Defining or refining brand mission, vision, values, and brand persona.

  • Developing a strategic brand positioning statement.

• Visual Identity Design (subcontracted):

  • Designing or refining the brand logo to reflect the brand's personality and values.

  • Two iterations.

• Messaging and Content Strategy:

  • Crafting or refining brand messaging guidelines including tone of voice, key messaging pillars, and brand storytelling.

  • Developing a content strategy aligned with the brand's identity and goals.

• Market Research

  • Analysis reports on audience preferences and needs, market position, and competitive landscape.

Copywriting Essentials Benefits

• Enhanced Online Presence: Professionally crafted copy that effectively communicates your brand's unique value proposition.

• Improved SEO Performance: Optimized content to attract and engage organic traffic.

• Clear Brand Messaging: Consistent and compelling messaging that resonates with your target audience.

• Structured Content: Well-organized content that enhances user experience and readability.

• Improved User Engagement: Enhance user comprehension and interaction through optimized UX writing.

• Increased Conversion Rates: Clearer and more persuasive UX text can lead to higher conversion rates.

• Enhanced Brand Perception: Consistent and intuitive UX writing reinforces brand reliability and professionalism.

Brand Enhancement Benefits

• Strong Brand Identity: Establish a distinct and memorable brand identity that resonates with your target audience.

• Consistent Brand Communication: Ensure consistency across all brand touchpoints, fostering trust and recognition.

• Enhanced Customer Engagement: Communicate effectively with your audience through compelling brand storytelling and messaging.

• Competitive Advantage: Stand out in the market with a cohesive brand presence that reflects your values and resonates with customers.

Choose a package below, or contact me to create a customized plan.

UX Writing Benefits

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