Human-Centric Websites

for Small Business Owners

Premium strategy. Practical pricing.

Expert Work Honest Pricing

Serving the Chicagoland area and beyond, we craft websites for small businesses with a human touch that connect, convince, and convert. Without the large agency prices.
a person writing on a piece of paper next to a keyboard
a person writing on a piece of paper next to a keyboard

232% +

4% +

Conversion rate in 2 months

Organic traffic in 2 months

Why AI Falls Short

selective focus photography of jolly woman using peace hand gesture
selective focus photography of jolly woman using peace hand gesture
Can't connect with emotions

Visitors might not feel understood or emotionally engaged, which weakens trust and brand connection.

Can't tell your story

AI cannot capture the personal experiences, values, and emotional authenticity that make your brand truly distinctive.

fountain pen on spiral book
fountain pen on spiral book
blue lemon sliced into two halves
blue lemon sliced into two halves
five human hands on brown surface
five human hands on brown surface

An inconsistent brand experience erodes customer loyalty since you don't "get" them on a human level.

Fails to address the needs of diverse audiences—cultural nuance, empathy, or acknowledgment of real struggles.

Inconsistent brand persona
Lower accessibility & inclusivity

A website that lacks emotional intelligence risks losing trust, engagement, and conversions.

Our Services

We create custom websites using website builders (like Squarespace, Wix, or Wordpress) rather than custom coding from scratch.

This means your site is affordable, fast to launch, and easy for you to update anytime—without needing to know CSS or HTML.

white and black laptop
white and black laptop
User-Centered Copy

Creating engaging, authentic content that reflects your brand's story and connects with your customers.

Website Design

Designing user-friendly websites that enhance diverse customer experiences and boost conversions.

black and white typewriter on green table
black and white typewriter on green table
a white sign with plants and a potted plant next to it
a white sign with plants and a potted plant next to it
SEO Optimized Copy

Writing website copy to rank well in search engines while still sounding natural and engaging to readers.

a person drawing a diagram on a piece of paper
a person drawing a diagram on a piece of paper
Website Audit

Reviewing your site’s design and content to spot what’s working—and what’s getting in the way.

a woman is reading a resume at a table
a woman is reading a resume at a table
Resume Optimization

Keyword-rich, ATS-friendly, and designed to showcase your strengths so you can land more interviews.

plant near organizer and tablet keyboard ase

"Working with Sarah has been an absolute pleasure and SO much fun! Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest. It was clear from the start that she had my best interest at heart. I highly recommend her services!"

Tamar S

★★★★★

★★★★★

Maria D

"There is no doubt that Sarah is the best copywriter for SEO website content, and I would recommend her to anyone who is looking for one. As a result of working with Sarah, there has been a significant improvement in the speed and ease of use of my newly designed website. This is in comparison to my old site. Previously, I would spend up to an hour or more updating a page, and I would still make mistakes sometimes even after spending hours updating it. Sarah was brilliant and took the time to understand my content & SEO needs in the context of my business, in addition to providing seasoned advice. The timeliness of her service, her professionalism, and the confidence that came with her SEO knowledge as well as the ability to write engaging content were all things I appreciated about her service. In terms of SEO and content writing, Sarah is without a doubt one of the best."

★★★★★

Shaun H

★★★★★

"Sarah has been a great help to building our business website with her impressive skills as a copywriter. She understood our company's needs and conveyed the exact message we wanted but using more effective language and excellent grammar! She was willing to help even above and beyond the proposed scope of work by suggesting SEO techniques that would help us get more leads. I definitely recommend Sarah for any copywriting, content, or editing needs."

Luis C

"Sarah was instrumental in giving our website a hip new look. We interviewed a few people and it was clear from the first time we met that she was the right candidate for the job. She was very knowledgeable and professional. During our project we were impressed by how incredibly quick and organized Sarah was. She made the process super easy. Aside from just meeting our design and copy objectives, Sarah offered priceless expert advice, and as a result, we continue to work with her for our copywriting and editing needs!"

Content That Competes With Agencies -

Costs That Don't

two women talking while looking at laptop computer
two women talking while looking at laptop computer
Convince

Build trust and authority through clear messaging and proof.

Convert

Turn interest into action with optimized pages and calls-to-action.

Connect

Attract the right audience with content and design that capture attention.

Website Design & Copy Serving the Chicagoland Area

We're not an agency. But we give small business owners BIG results.

Sarah was brilliant and took the time to understand my content & SEO needs in the context of my business, in addition to providing seasoned advice. The timeliness of her service, her professionalism, and the confidence that came with her SEO knowledge as well as the ability to write engaging content were all things I appreciated about her service.

Happy Client

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